Monday, January 21, 2013

Better Ranking With Off-Page Search Engine Optimization

Competition has become overwhelmingly rampant in today's modern world. You can observe it anywhere you look, most especially in online marketing. As an entrepreneur, you want to achieve success; and in order to do so, you need to pull ahead of your competitors and take the necessary steps to stay in the lead.

Build more links to improve rankings

Put simply, page rank or PR is determined by the measure of your site's importance, the quality of its back links, and the possibility that users will come across it. In addition, your site's page rank is directly proportional to the number of pages linked to it.

It usually follows that the more links you build, the more traffic you can generate towards the direction of your page, and there are a variety of areas that you may pursue, such as:

· Relevant external sites

· RSS Feeds

· Major news and media companies

· Aggregators

· Blogs

· Social bookmarking services

· Forum postings

· Press release submissions

The abovementioned are just a few of the many possible venues you can choose to create beneficial links. Basically, the point in back linking is for others to lead users towards your site.

Remember that quality is important

The importance of creating back links has been established. However, you also need to take into consideration the quality of the pages with which you create links. Prior to generating back links, it would greatly benefit you to ask the following questions:

· Is the specific site relevant to your page's topic?

· Will the creation of a back link with the site generate the right kind of traffic towards your page?

· Does the potential site have a good ranking among search engine results?

· Does the prospective site provide links to other sites as well?

The best and most trusted sources with which you can create your links are newspapers, scholarly institutions or universities, and even worthwhile online directories.

Links through Social Media

Social networks are among the emerging platforms when it comes to supporting SEO efforts of a business website. With the adoption of "social signals" by Google, sites like Youtube, Facebook, Pinterest, LinkedIn, and other networks have increasingly become an important area in any online marketer's strategy.

To sum it all up, there is no singularly specific means to direct the desired traffic towards your page; it can all be left to your individual discretion. Just remember to view matters objectively to arrive at sound decisions that will reap the benefits you want.


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